Jovana Babovic | The 33 1/3 B-Sides | Bloomsbury Academic | September 2019 | 10 minutes (2,025 words)
I saw the Smashing Pumpkins play in 1996 as they toured in support of their third studio album Mellon Collie and the Infinite Sadness. It's difficult to articulate exactly what I liked about the band's music at the time beyond that it resonated with my general teenage angst, but I do remember that I jumped around, sang along, and nearly experienced euphoria during the show. I continued to follow the Pumpkins for several more years. I bought their two subsequent records as well as some B-sides and live recordings. My enthusiasm, however, gradually waned. The more time passed, the less likely it seemed that I would ever revisit my favorite bands from the 1990s like the Smashing Pumpkins, let alone their less popular albums like 1998's Adore and 2000's Machina/The Machines of God.
I wasn't the only one who lost interest in the Smashing Pumpkins by the end of the 1990s. Album sales plunged, and the group eventually disbanded. In the years that followed, primary songwriter and frontman Billy Corgan reformed the Pumpkins in several different incarnations and released four more albums under the band's name. Corgan also performed under different monikers, published a book of poetry, and opened a tea shop and art space in Chicago, while the other original members similarly remained active with new projects. Although the Smashing Pumpkins never left the public eye, they did not accrue many new listeners after the mid-1990s. Instead, most fans retrospectively cite Mellon Collie and its predecessor, 1993's Siamese Dream, as the band's cornerstone outputs. When Rolling Stone conducted a readers' poll of the best Pumpkins songs in 2012, only one of the twenty tracks voted onto the list ("Ava Adore" from Adore) had been released on an album proceeding Mellon Collie. Critics tend to agree with this hierarchization. When Stereogum writer and 33 1/3 author Ryan Laes ranked the Pumpkins' ten best songs in 2018, only one (again "Ava Adore") was not from the mid-1990s. "There's a lot to love about Corgan's work after his peak years," Laes conceded, "but nothing matches the weight and impact of what he did when he was young and furious." Others were more forthcoming. New York Times music critic Joe Coscarelli suggested that Corgan "has never again sniffed the creative or commercial success of the band's heyday." By all estimations, that heyday ended with the release of Adore.
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