Sara Benincasa is a quadruple threat: she writes, she acts, she's funny, and she has truly exceptional hair. She also reads, a lot, and joins us to share some of her favorite stories.
I am as superficial and vain as anyone who wants to look hot, fun, and flirty 900% of the time (and who achieves it maybe 20% of the time). But for 35 years of my life, my vanity was missing a piece. Then, sometime in 2016, the internet let me know that I needed to pay more attention to the largest organ in my body. Obsessive attention, in fact. I found it impossible to care that much about my skin, but my vanity did permit a certain amount of heightened interest in my birthday suit. So while I have not yet gone for diamond microdermabrasion, a fruit acid facial, a full-body salt scrub and seaweed wrap, gua sha, cupping, or a ritual beating with branches by a woman of Eastern European extraction, I have considered all of these! But why?
The answer, of course, is so that someone will love me. No one told me, specifically, that I must engage in one or all of these things or else risk a lifetime of loneliness, but the message that skin-care marketing sends is: Do this, or wither in isolation. It is demonstrably true that one can live happily and healthily with wrinkles, blemishes, dry skin, dark spots, light spots, inflammation, and visible pores on one's epidermis. But digital marketing, that most seductive form of storytelling, got married to social media and found even more insidious ways to invade our brains. Look at enough of those headlines, subject lines, Instagram ads, sponsored tweets, and carefully crafted hashtags and calls to action and you, too, will fall into the abyss.
I had a great deal of fun researching the topic and I made it out without buying any goop from Goop, a website primarily known for selling pussy eggs to white women, which is surely some kind of tiny victory. So enjoy this array of skin-care research, stunt reportage, and opining from around the web.
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